2017-2018 Undergraduate Catalog 
    
    Mar 29, 2024  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 4435 - Advertising Seminar


Prerequisites: COMM 3335  and senior standing. Strategic approaches to managing an advertising campaign related to a specific area, topic, or product are developed. Emphasis on market research, determining consumer target markets, media selection, creation of copy, develoment and control of budgets, and evaluation and presentation of advertising. 3 credits