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May 04, 2024
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2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]
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MKTG 4413 - International Marketing
Prerequisites: ECON 1133 , MKTG 2200 . Applied marketing decision making in international firms. The development of marketing strategy and techniques in foreign markets. Study of key multinational marketing skills, especially research, product policy, pricing, promotion, and distribution. 3 credits.
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