2009-2011 Graduate Catalog 
    
    Aug 20, 2019  
2009-2011 Graduate Catalog [ARCHIVED CATALOG]

EX 951 - Marketing Management


Strategic considerations and options in managing a firm’s marketing function. Scope and methods of marketing research as well as issues involved in new product management. The importance, opportunities, and constraints of international marketing. The unique aspects of service marketing.
3 credits