EX 998 - Marketplace-Business Simulation

Prerequisites: EX 912, EX 924, EX 930, and EX 942. In this business simulation students will virtually run a new venture firm for two years in compressed time (8 to 12 rounds of decision making). The real challenge in the game, and in real-life ventures, is that managers must continually make a large number of concurrent strategic and tactical decisions, with no rest from the advertising decision while solving the pricing decision. There is heavy emphasis on the interconnectedness of business functions.
3 credits