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Apr 24, 2024
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2009-2011 Graduate Catalog [ARCHIVED CATALOG]
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SM 611 - Sport Industry Marketing, Promotion, and Public Relations
Prerequisite: MK 609 or permission of instructor. A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry. Marketing sport as a product and marketing of non-sport products using sport as a promotional tool are examined.
3 credits
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