COMM 3309 - Public Relations Writing

Prerequisites: COMM 1102 and either COMM 3306 or consent of the instructor. Applies the elements of convergent media writing in professional public relations. Students gain practice in identifying public relations needs and concerns for generalized and specialized audiences, and how to create effective messages to satisfy them. Students will plan and execute projects including press releases, speeches, and publicity campaigns for traditional media and "eWOM" (electronic word of mouth - blogs and other social media). 3 credits.