MKTG 6640 - Marketing Analytics

Prerequisites: BANL 6100, MKTG 6610. This course prepares students for a career in marketing analytics. This involves analyzing data using a set of statistical tools to facilitate informed decision making. Topics include methods used in online marketing, grocery stores, and financial markets. The course also explores customer big-data techniques and their theoretical foundations to help students acquire practical skills through hands-on experiences. Students are provided with the tools and the confidence necessary to analyze real-world questions and present their findings. 3 credits.