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Apr 25, 2024
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2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]
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CO 435 - Advertising Seminar Prerequisites: CO 335 and senior standing. Strategic approaches to managing an advertising campaign related to a specific area, topic, or product are developed. Emphasis on market research, determining consumer target markets, media selection, creation of copy, develoment and control of budgets, and evaluation and presentation of advertising. 3 credits
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