2012-2014 Undergraduate Catalog 
    
    Mar 29, 2024  
2012-2014 Undergraduate Catalog [ARCHIVED CATALOG]

HTM 325 - Destination Marketing & Sales


An in-depth study of marketing theory and techniques crucial to success in hospitality and tourism businesses and an examination of the sales process, the destination life cycle, DMOs, and market segmentation strategies. Students develop a strategic tourism plan for a hospitality and tourism organization that has a focus on sales. 3 credits