CO 399 - Communication and Media Campaigns

Examines the role played by individuals and/or the media in political, social, and commercial campaigns. Students look at a historical perspective and examine current trends, including the manipulation of media by candidates, advertisers, corporations, and groups. The impact and challenge of a new and constantly evolving media universe are examined. Legal and ethical issues regarding campaigns will be discussed. Examples of past campaigns and case studies will be reviewed. Students will also have the opportunity to design campaigns. 3 credits