2013-2015 Graduate Catalog 
    
    Mar 28, 2024  
2013-2015 Graduate Catalog [ARCHIVED CATALOG]

SMGT 6611 - Sport Industry Marketing, Promotion, and Public Relations


Prerequisite: MKTG 6609  or permission of instructor. A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry. Marketing sport as a product and marketing of non-sport products using sport as a promotional tool are examined.
3 credit hours.