MKTG 6629 - Social Media Marketing

Prerequisite: MKTG 6609 or equivalent. Online social interaction and information gathering is increasingly popular. A large number of users also produce and contribute multimedia content. The medium of choices ranges from blogs varying in sophistication and complexity to sites like Facebook, Google Plus, and Twitter. This course will focus on using these platforms (social media, listservs, blogs, wikis, podcasts, mobile apps,etc.) as a way to communicate to a wide variety of audiences. We will explore and utilize techniques to successfully integrate these platforms into product, event, organization, and newscontent promotion as well as explore the importance of online reputation management. You will learn these aspects of online promotion through regular readings, course assignments, discussion posts, and social media campaign creation. Upon completion of the course, you will know the basics of effectively using web platforms as mass communications tools.

3 credit hours.