MKTG 3326 - Overview of E-Commerce

Prerequisite: MKTG 2200 and junior standing A review of issues in e-commerce. Technologies available for digitalization and transmission are surveyed. Different uses of internets, intranets, extranets, and Web pages are discussed. B2B sales and supply chain management are introduced. Available security and payment systems are compared. The impacts of e-commerce and e-tail on business structure, channel conflicts, and alliances are introduced. 3 credits