2016-2017 Undergraduate Catalog 
    
    May 11, 2024  
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2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4515 - Marketing Management

Prerequisites:  MKTG 2200  and senior standing. The analysis, planning, and control of the marketing effort within the firm. Emphasis on case analysis. A marketing capstone course. 3 credits


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