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University of New Haven Academic Catalog
    University of New Haven
   
 
  Sep 21, 2017
 
 
    
2017-2018 Undergraduate Catalog

Marketing Analytics Minor


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The marketing analytics minor is designed to provide students with the practical skills and theoretical knowledge essential for a modern-day firm’s increasing reliance on marketing analytics. Marketing analytics as a discipline consists of a variety of business processes for data, information, and knowledge management and a wide range of analytical tools for performing analyses of qualitative and quantitative data. The ultimate goal of using marketing analytics in marketing is to deploy data-driven, evidence-based thinking in the service of strategic and tactical marketing decisions and taking advantage of the large data sources made available by the social media. Marketers today understand that the innovative and efficient use of the data available within and outside of an enterprise can be the single most important reason for their success. Graduates with a marketing analytics minor will be positioned for any number of new marketing jobs including market analytics developer, marketing analyst, database marketer, social media manager, digital marketing solution designer, or forecasting and planning analyst. 

Requirements for the minor in marketing analytics, for non-business or business-related program majors only, are the following 18 credits:

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