Graphic design is an activity of visual communication; its study is the critical analysis between form and content. The BFA in Graphic Design examines communication through the use of words, symbols, and images, and explores the graphic designer’s ability to bring clarity and visual aesthetics to communication through an understanding of the means of production, theory, and design practice.
The introductory courses in the graphic design program concentrate on basic design vocabulary, composition, color perception, and drawing. The curriculum continues and progresses through semiotics and practical techniques associated with typography, illustration, problem-solving methodologies, and applied design projects in branding, way-finding, and advocacy. The BFA in Graphic Design prepares students for the professional environment of graphic design found in independent design studios, agencies, and corporations. Additionally, the rigorous course of study provides students with the foundation to continue with graduate studies in the field.