2019-2020 Graduate Catalog 
    
    Feb 29, 2020  
2019-2020 Graduate Catalog

Marketing Certificate


Advisor: Cheng (Charlie) Lu Wang, Ph.D.

The certificate in marketing enables the student to acquire a deeper understanding of marketing phenomena and to develop analytic skills. Special emphasis is given to the development of content knowledge and skills necessary for operating managers of the marketing function. It is suggested that MKTG 6641 - Marketing Management  and MKTG 6639 - Marketing Research and Information Systems , if taken, be preceded by other courses in the program. Note that MKTG 6609  and MGMT 6637  are prerequisites for the certificate. Also note that QANL 6604  is a prerequisite for QANL 6675 .