2020-2021 Undergraduate Catalog 
    
    Dec 03, 2020  
2020-2021 Undergraduate Catalog

Communication, B.A., Public Relations and Digital Media Concentration


Students earning a B.A. degree in communication with a concentration in public relations and digital media will build specialized knowledge and skills related to public relations across a variety of platforms and contexts in addition to acquiring a solid grounding in digital media production.  Through coursework emphasizing writing, campaigns, and persuasion, as well as laboratory and field experiences in digital media design and production along with internship opportunities, students will learn to become competent and well-rounded public relations professionals.

Students earning a B.A. degree in communication with a concentration in public relations and digital media are required to complete a total of 121 credits as follows.

Program Outcomes

1. Students completing the program will be able to demonstrate specific interpersonal and applied communication skills in human communication theory; convergent media production aesthetics, theory and technical areas; media writing and journalism.

2. Students will have the ability to be effective team members in newsroom, news websites and public relations firms and offices. 

3. Students will be able to complete increasingly complex aesthetic and skill -based projects in print and convergent journalism and strategic communication.

4. Students can use industry based software and create real world applied solutions to increasingly complex real and case study problems.

 

 

Core Curriculum


The completion of 40 credits of university core courses with these restrictions:

  • CC 2.1: DGAD 2001 - Multimedia Communication
  • CC 1.2: Written Communication
  • CC 8.2: Global and Intercultural Awareness
  • CC 9.2: Perspectives on Creative Arts

Plus two public relations electives (6 credits)


  • Any COMM or JRNL course approved as a public relations course
  • Up to 6 credits of COMM 4597  Practicum or COMM 4598  Internship or COMM 4599  Independent Study

Additional Required Courses (39 credits)


Plus thirteen free electives: