2020-2021 Undergraduate Catalog 
    
    Mar 19, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

Business Analytics, Managerial Economics, B.S.


The B.S. degree in business analytics prepares students for careers that use data to support and inform business decision-making and management. Students learn skills in a natural progression including assembling and managing data, displaying data, uncovering patterns in data, developing predictive models, and using these models to make better decisions across all business domains. Business analytics skills are in demand across a wide range of industries including healthcare, sports, marketing, finance, consulting, supply-chain operations, and information technology. Students are encouraged to develop expertise in a functional business discipline such as supply-chain management, health care management, marketing or finance using elective coursework.

The martketing analytics concentration teaches students to combine their quantitative analytical skills with marketing knowledge in order to make informed and accurate decisions in a data driven climate.

Students earning a B.S. degree in business analytics are required to complete 121 credits, including the university core curriculum (41 credits) and the business program core (30 credits).    Further clarification and additional requirements are outlined below:

From the University Core Curriculum:


Majors that comply with the Pompea College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

  • Competency 3.1:  MATH 1108  - College Mathematics (or equivalent or higher)
  • Competency 3.2:  BANL 1100  - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

  • Competency 5.1: BUSA 1000  - Introduction to Business and Entrepreneurship
  • Competency 5.2: ECON 1134  - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

  • Competency 7.2:  ECON 1133  - Introduction to Macroeconomics

 

Majors that comply with the Pompea College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Free Electives: 11 credits


  • 11 credits chosen in consultation with the advisor.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.