2018-2019 Graduate Catalog 
    
    Apr 19, 2024  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

Course Descriptions


Course descriptions are arranged alphabetically by the course prefix code letters, as listed here. For the purpose of brevity, course descriptions may consist of sentence fragments. Unless otherwise specified, graduate courses carry three credits. 

 

Logistics

  
  • LGST 6698 - Thesis I


    Prerequisite: completion of 15 credits of graduate work. Periodic meetings and discussion of the individual student's progress in the preparation of a thesis. 3 credits.
  
  • LGST 6699 - Thesis II


    A continuation of Thesis I. 3 credits.

Mathematics

  
  • MATH 5511 - Methods of Engineering Mathematics


    Prerequisite: undergraduate MATH 2203 or consent of the department. Review of matrix algebra, systems of linear equations; eigenvalues and eigenvectors; first, second, and higher order linear ODEs; systems of linear ODEs; three basic PDEs; differential calculus of vector functions; integral calculus; Fourier series and convergence; complex functions and complex integral; numerical solution of algebraic systems of linear equations. 3 credits.
  
  • MATH 6601 - Mathematical Ideas


    This course is intended for students in the MS Education program. It surveys the development of mathematics through such key topics as geometry, trigonometry, abstract algebra, and calculus. While topics may vary with individual instructors, all instructors will introduce students to the contributions of mathematics to civilization and give students some understanding of the discipline of mathematics. 3 credits.
  
  • MATH 6604 - Using Technology to Teach Mathematics


    Prerequisites: elementary calculus, familiarity with word processing and spreadsheet processing programs, or consent of the department. Students are introduced to a variety of technological tools (calculators, computer software, internet resources) useful in improving mathematics instruction. Students investigate how technology can effectively be utilized in learning situations. Lesson plans that incorporate technology are developed. 3 credits.
  
  • MATH 6605 - Biostatistics


    A non-calculus-based course that includes basic concepts of probability and statistics. These concepts are applied to problems in human biology, industrial/occupational health, and epidemiology. Introduction to and use of the computer package SPSS for data analysis. Cross-listed with BIOL 6605 . 3 credits.
  
  • MATH 6610 - Fundamentals of Calculus


    Prerequisite: undergraduate MATH 1115 (Pre-calculus) or equivalent. Review of algebra and trigonometric functions. Topics from calculus include differentiation and integration methods applied to problems in science, business, and the social sciences. A review of series. 3 credits.
  
  • MATH 6615 - Linear Mathematics and Combinatorics


    Prerequisite: MATH 6610  or equivalent. Discrete mathematics topics used extensively in computer science, including linear algebra, graph theory, and combinatorics. Emphasis on applications to computer science. 3 credits.
  
  • MATH 6616 - Applied Modern Algebra for Computer Science


    Prerequisite: MATH 6615 . Advanced topics in logic and combinatorics as well as an introduction to discrete modern algebra and its applications to computer science. 3 credits.
  
  • MATH 6620 - Numerical Analysis


    Prerequisites: a minimum of 12 credit hours of undergraduate mathematics, including calculus and linear algebra; knowledge of a computer programming language such as Pascal, C programming, FORTRAN, or BASIC. Topics include: solution of transcendental equations by iterative methods; solution of systems of linear equations (matrix inversion, etc.); interpolation, numerical differentiation, and integrations; solution or ordinary differential equations. 3 credits.
  
  • MATH 6624 - Applied Mathematics


    Prerequisite: a minimum of 12 credit hours of undergraduate mathematics, including calculus and differential equations. Special functions; Fourier series and integrals; integral transforms (Fourier, Laplace, etc.) and their use in solution of boundary value problems. 3 credits.
  
  • MATH 6632 - Methods of Complex Analysis


    Prerequisite: graduate standing in engineering or mathematics. A study of the applications of the methods of complex variables to engineering and physical sciences. Includes analytic function theory, contour integration, and conformal mapping. 3 credits.
  
  • MATH 6670 - Special Topics


    Prerequisite: consent of the instructor. A study of selected topics of particular interest to the students and instructor. May be taken more than once. 3 credits.
  
  • MATH 6690 - Research Project


    Prerequisite: 15 graduate hours or consent of the instructor. Independent study under the supervision of an advisor. 3 credits.
  
  • MATH 6695 - Independent Study I


    A planned program of individual study under the supervision of a member of the faculty 3 credits.
  
  • MATH 6696 - Independent Study II


    A continuation of Independent Study I 3 credits.
  
  • MATH 6698 - Thesis I


    Prerequisite: completion of 15 credits of graduate work. Periodic meetings and discussions of the individual student's progress in the preparation of a thesis. 3 credits.
  
  • MATH 6699 - Thesis II


    A continuation of Thesis I. 3 credits.

Mechanical Engineering

  
  • MECH 6602 - Mechanical Engineering Analysis


    Topics include the study of ordinary and partial differential equations and their applications to mechanical engineering.  Laplace transforms.  Fourier analysis.  Vector calculus.  Complex variables.  Use of contemporary software to complement and facilitate the analysis. 3 credits.
  
  • MECH 6604 - Numerical Techniques in Mechanical Engineering


    Prerequisite: Knowledge of C programming or FORTRAN. Co-requisite: MECH 6632 . Review of matrix algebra and simultaneous equations. Numerical integration and differentiation. Numerical methods for differential equations including techniques such as Euler, Runge-Kutta, Milne, shooting, Crank-Nicolson, and FEM. Emphasis on numerical solutions to ordinary and partial differential equations relevant to mechanical engineering. 3 credits.
  
  • MECH 6605 - Finite Element Methods in Engineering


    Prerequisite: MECH 6604 . Basic concepts underlying the FEM. Displacement and weighted residual formulations of the finite element approach to numerical solutions. Applications to one- and two-dimensional problems in areas such as elasticity, heat transfer, and fluid mechanics. 3 credits.
  
  • MECH 6606 - Fundamentals of Combustion


    Uses fundamentals of chemistry, thermodynamics, and heat and mass transfer to investigate combustion phenomena such as laminar premixed and diffusion flames, liquid and solid fuel ignition, and burning. Applications to internal combustion engines. Contemporary modeling software used. 3 credits.
  
  • MECH 6610 - Advanced Dynamics


    Kinematics and dynamics of single particles and systems of particles. Lagrangian formulation of dynamic systems. Rigid body motion in 3D. Applications to the analysis of feedback control systems. MATLAB applications throughout. 3 credits.
  
  • MECH 6611 - System Vibrations


    Advanced techniques for analysis of vibrations in mechanical systems. Multiple degrees of freedom and random noise inputs among topics covered. 3 credits.
  
  • MECH 6613 - Fundamentals of Acoustics


    Basic theory of acoustics in stationary media; plane, cyclindrical, and spherical waves; reflection, transmission, and absorption characteristics; sources of sound; propagation and attenuation in ducts and enclosures. 3 credits.
  
  • MECH 6615 - Elasticity


    Analysis of stress and strain in two and three dimensions. Airy stress functions. Cartesian tensors and coordinate transformations using vector and index notation. Stress tensor and field equations. Applications to problems of torsion and bending. FEA applications included. 3 credits.
  
  • MECH 6620 - Classical Thermodynamics


    Phenomenological equilibrium and nonequilibrium thermodynamics. Formulation and application of fundamental laws and concepts; chemical thermodynamics. 3 credits.
  
  • MECH 6622 - Topics in Thermodynamics and Fluid Mechanics


    Extensive review of thermodynamics and fluid mechanics topics including 1st and 2nd laws, exergy, power and refrigeration cycles, Bernoulli equation and applications, conservation equations, losses in pipes. Design project required (hardware or other). 3 credits.
  
  • MECH 6625 - Mechanics of Continua


    Tensor analysis, stress vector and stress tensor, kinematics of deformation, material derivative, fundamental law of continuum mechanics, conservation theorems, constitutive law, and representative applications. 3 credits.
  
  • MECH 6627 - Computer-Aided Engineering


    Prerequisite: consent of the instructor. Integration of computers into the design cycle. Interactive computer modeling and analysis. Geometrical modeling with wire frame, surface, and solid models. Finite element modeling and analysis. Problems solved involving structural, dynamic, and thermal characteristics of mechanical devices. 3 credits.
  
  • MECH 6630 - Advanced Fluid Mechanics


    The use of modern analytical and experimental techniques to obtain solutions for various flow regimes. Introduction to the use of computational fluid dynamics (CFD) and particle imaging velocimetry (PIV) methods. Topics selected from the following: viscous fluids, boundary layer theory, turbulence, surface phenomena, shock waves, and gas dynamics. 3 credits.
  
  • MECH 6631 - Topics in General Heat Transfer


    Extensive review of heat transfer topics including conduction and convection in plates, walls, multi-layered walls and pipes. Use of empirical numbers (Nusselt, Prandtl, and Reynolds) for determining the convective film coefficient, and Biot and Fourier numbers for transient conduction. Review of heat transfer in fins and in heat exchangers. Use of the log-mean temperature difference and epsilon-NTU methods. Topics in radiation heat transfer including emissive power, black and grey bodies, and shape factor. Significant design project required. Not intended for mechanical engineering graduates of ABET-accredited programs. 3 credits.
  
  • MECH 6632 - Applied Conduction Heat Transfer


    Prerequisites: MECH 6602 , consent of instructor. Co-requisite: MECH 6604 . In-depth study of conduction heat transfer - both transient and steady state in one, two, and three dimensions. Analytical methods utilizing ordinary and partial differential equations to solve classic heat conduction problems. Numerical methods to solve heat transfer problems with computer applications. Thermal conductivity methods and standards. Hands-on experimentation. 3 credits.
  
  • MECH 6633 - Convection Heat Transfer


    Prerequisites: MECH 6602 , consent of instructor. Co-requisite: MECH 6604 . The fundamentals of convection heat transfer presented in a level that requires a good knowledge of partial (and ordinary) differential equations and a level of proficiency in numerical analysis. 3 credits.
  
  • MECH 6635 - Dynamic Systems and Control


    Modeling of dynamic systems. Emphasis on the analysis of first- and higher-order continuous-time linear models. Feedback techniques with examples from various branches of mechanical engineering. MATLAB applications throughout. 3 credits.
  
  • MECH 6638 - Measurement and Instrumentation in Mechanical Engineering


    Measurement principles, including error analysis. Instrument systems: sensing, transmitting and terminating devices. Typical systems and devices for measuring motion, force, stress, strain, pressure, flow and temperature. 3 credits.
  
  • MECH 6645 - Computational Fluid Dynamics and Heat Transfer


    Prerequisites: MECH 6604 MECH 6630 . Current methods of computer solutions of the conservation equations of fluid dynamics. Viscous, incompressible, compressible, and shock flows. Real gas equations of state. Computer projects. 3 credits.
  
  • MECH 6647 - Two-Phase Flow


    Prerequisites: MECH 6620 , MECH 6630 , MECH 6632 , or consent of the instructor. An introduction to the thermophysics of phase change phenomena in general with specific treatment to the dynamic behavior of interfaces and to the vaporization and condensation processes in heat transfer equipment. 3 credits.
  
  • MECH 6651 - Microscale Energy Transfer


    Prerequisites: MECH 6610 , MECH 6620 , MECH 6630 , MECH 6632 , and consent of the instructor. Microscale Energy transport in fast transient regimes in solids. Interfaces, liquid films, etc. Melting and freezing phenomena, Microscale radiation, Interfacial forces, Micro heat pipes. 3 credits.
  
  • MECH 6655 - Interfacing Mechanical Devices


    Prerequisite: knowledge of C programming. Interfacing the real world of mechnical devices to a stand-alone PC. How to write C programs for monitoring and control of DC motors, encoders, stepper motors, AC heaters, and AC fans. Practical uses of thermal, mechanical, optical, and Hall Effect sensors. 3 credits.
  
  • MECH 6670 - Special Topics


    Prerequisite: consent of the instructor. A study of selected topics of particular interest to the students and instructor. May be taken more than once. 3 credits.
  
  • MECH 6690 - Research Project


    Prerequisites: 15 graduate hours and written consent of the program coordinator. Independent study under the guidance of a faculty advisor, such study terminating in a technical report of academic merit. Research may constitute a survey of a technical area in mechanical engineering or involve the solution of an actual or hypothetical technical problem. 3 credits.
  
  • MECH 6695 - Independent Study I


    A planned program of individual study under the supervision of a member of the faculty. 3 credits.
  
  • MECH 6696 - Independent Study II


    Prerequisite: MECH 6695 .  Continuation of Independent Study I. 3 credits.
  
  • MECH 6698 - Thesis I


    Prerequisite: completion of 18 credits of graduate work. Periodic meetings and discussions of the individual student's progress in the preparation of a thesis. 3 credits.
  
  • MECH 6699 - Thesis II


    Continuation of Thesis I. 3 credits.

Management

  
  • MGMT 6625 - Knowledge Management


    This course will familiarize you with some of the organizational and management issues surrounding the emergence of information and knowledge as key factors in developing and maintaining a competitive advantage for firms. The course is organized around two ideas: knowledge as a manageable asset and why people in organizations sometimes don't use what they know. A basic assumption of the class is that organizations are complex adaptive systems operating in highly competitive, information- and knowledge-rich environments. This course will also use perspectives from Positive Organizational Scholarship as a possible framework for understanding how to get people in an organization to use what they know. 3 credits.
  
  • MGMT 6626 - Design and Implementation of Benefit Systems


    This course provides an overview of the issues, processes, successful practices, and policies involving benefit administration. The focus will be on managing benefit administration and its relation to strategic business planning. Topics include innovative welfare plan design, defined benefit systems, ERISA law, HRIS and other related automated processes. Students will acquire a basic working knowledge of welfare benefit plans, defined benefit systems, retirement plans, and recent innovations in consumer-driven healthcare and associated laws. Emphasis will be placed on determining the impact of benefit policies on business profitability. 3 credits.
  
  • MGMT 6627 - Human Resource and Financial Decision Making


    This survey course focuses on basic financial concerns that impact HR and how an HR manager can become a more active participant in the boardroom through having a strong grasp of concepts such as payroll, taxes, budgeting, benefits, compensation, and deferred compensation administration. 3 credits.
  
  • MGMT 6628 - Building a Consulting Business


    How to establish, manage and maintain a consulting practice. Topics include: financing, marketing, client contacts, legal and accounting issues and networking. 3 credits.
  
  • MGMT 6637 - Management Process


    A study of the traditional functions of management: planning, organizing, directing, controlling, and coordinating, along with an analysis of human behavior in organizations and the exploration of new paradigms in business and management systems. 3 credits.
  
  • MGMT 6645 - Management of Human Resources


    Prerequisite: MGMT 6663  or PSYC 6619  or PADM 6601 .

      A study of organizational practices in the management of human resources. Manpower planning, recruitment, selection, training, compensation, and contemporary problems of the field. 3 credits.

  
  • MGMT 6650 - Entrepreneurship


    Prerequisites: FINC 6601 , MGMT 6663 MKTG 6610 . Deals with the establishment of a new business venture, covering such topics as site development, market analysis, staffing, inventory control, personnel relations, and funding. 3 credits.
  
  • MGMT 6655 - Corporate Governance and Business Strategy


    Prerequisite: MGMT 6663 .  The primary participants who determine the direction and performance (i.e., governance) of corporations and the shareholders, the management, and the board of directors. The rights, obligations, and impacts of these direct participants in corporate governance are explored along with the roles that various corporate constituents can, do, and should play in determining corporate direction, strategy, and performance. 3 credits.
  
  • MGMT 6656 - Integrating the Enterprise


    Prerequisites: MGMT 6663 MKTG 6610 FINC 6601 . This course will focus on developing a systemic understanding of an enterprise, integration of its functional parts as a cornerstone of its sustained competitive advantage, and creation of its unique business model to achieve it. 3 credits.
  
  • MGMT 6662 - Organization Theory


    Prerequisite: MGMT 6663 . A survey of the literature on theories of organization with emphasis on contemporary theories. Application of the theories to management and organizational problems will be attempted. Difficulties arising between theory and practice will be examined. 3 credits.
  
  • MGMT 6663 - Leadership and Team Building


    This course examines the impact of theories and research findings relevant to leadership and team building in organizations. The role of the leader and teams in organizations is discussed. The knowledge and skills required for successful leadership and team building are analyzed. An assessment of one's own leadership and team building capabilities is completed. 3 credits.
  
  • MGMT 6664 - Organizational Effectiveness


    Prerequisite: MGMT 6663  or PSYC 6619  or PADM 6625 . Identification of the criteria necessary for developing and maintaining effective organizations. A study of the concepts that may be utilized in the management of these criteria. Approaches that may be examined and applied to problem situations through cases and role playing. 3 credits.
  
  • MGMT 6665 - Compensation Administration


    Prerequisites: ECON 6625 ; MGMT 6645  or PSYC 6620 . A study of the compensation function in organizations. Establishing wages and salaries, fringe benefits, and incentives. 3 credits.
  
  • MGMT 6667 - Multicultural Issues in the Workplace


    Prerequisite: MGMT 6663  or PSYC 6619 . Overview of theory and practice of diversity in the workplace; examination of the impact of changing workforce demographics on current and future productivity and competitiveness of organizations. Various forms of bias; methods for overcoming negative impact. Implementation of diversity programs; self-awareness of attitudes and behavior toward diverse groups. Issues addressed include gender, race, age, religion, sexual orientation, physical ability, veteran status. 3 credits.
  
  • MGMT 6668 - Leading Organizational Strategy and Change


    Prerequisite: MGMT 6663 . A macro-level course that examines the intersection between business strategy, organizational leadership, and organizational change. Drawing from the disciplines of strategy, human resources management, organizational development, and leadership, this upper-level course engages students in the observation and analysis of the corporate executives' perspective. Topics may include formulating and communicating organizational intent, performance management and organizational outcomes, human resources performance management and its links to organizational outcomes, organizational dynamics, organizational culture, organizational structure, and crisis management. 3 credits.
  
  • MGMT 6669 - Strategic Management


    Prerequisites: MGMT 6663 , ACCT 6621 , BANL 6100 , MKTG 6610 . This course examines management policies and strategies for the complex organization operating in a dynamic environment from the viewpoint of top-level executives of the organization. It also develops analytic and systematic frameworks for the management of the numerous elements involved in assuring the fulfillment of the goals of the total organization. The course integrates the student's general business knowledge with knowledge acquired in the MBA curriculum. Emphasis on development of oral and written communication skills is assessed by examination and discussion of cases and by other appropriate instructional methods. Completion of a significant "SLiCE" project (Shared Live Client Experience) is required as a part of this course. Students will work in teams to assess, analyze, and make recommendations that address a real company's issues or opportunities. 4 credits.
  
  • MGMT 6670 - Selected Topics


    A study of selected issues of particular interest to students and instructor. May be taken more than once. 3 credits.
  
  • MGMT 6671 - Employment Law


    Prerequisite: MGMT 6645 .  This course is designed to provide the student with a general understanding of the nature and intent of the various state and federal statutes governing the employment relationship. Topics like race and gender discrimination in the workplace, disability issues, the investigation of sexual harassment claims, workplace safety and health compliance, employee privacy issues, employee discharge and discipline procedures, the employment of aliens, and the nature of employee rights are analyzed in detail. 3 credits.
  
  • MGMT 6678 - Personnel Management Seminar


    Prerequisites: MGMT 6663  or PSYC 6619 , MGMT 6645  or PSYC 6620 . A seminar in the personnel and manpower management function of the modern work organization. The use of an integrated behavioral, quantitative, and systems approach permits an applied multidisciplinary synthesis of the various aggregate manpower management subsystems required in the modern work organization. 3 credits.
  
  • MGMT 6680 - Current Topics in Business Administration


    Prerequisite: 15 graduate hours or consent of the instructor. An integrative course examining the role of business in society and relating the business firm to its social, political, legal, and economic environments. While the exact content of this seminar is expected to vary from trimester to trimester in accorance with the varied academic interests and professional backgrounds of different faculty handling the course, the basic theme is the role of the business firm as the "keeper" of the market machanism and the means for organizing resources in the economy. 3 credits.
  
  • MGMT 6686 - Global Business Simulation


    Prerequisites: ACCT 6620 , ACCT 6621 , FINC 6601 , FINC 6602 , MKTG 6609 .  The course is a business strategy simulation where teams of students run a company in a head-to-head competition against companies run by other class members. The company operations parallel those of actual companies operating globally in the same industry. 3 credits.
  
  • MGMT 6690 - Research Project


    Prerequisite: 15 graduate hours or consent of the instructor. Independent study under the supervision of an advisor. 3 credits.
  
  • MGMT 6694 - Internship


    Prerequisite: completion of 24 credits of graduate work. An on-the-job learning experience with a selected organization, arranged for course credit and under the supervision of a faculty advisor. 3 or 6 credits. 3 -6 credits.
  
  • MGMT 6695 - Independent Study I


    A planned program of individual study under the supervision of a member of the faculty. 3 credits.
  
  • MGMT 6696 - Independent Study II


    A continuation of Independent Study I. 3 credits.
  
  • MGMT 6698 - Thesis I


    Prerequisite: completion of 15 credits of graduate work. Periodic meetings and discussion of the individual student's progress in the preparation of a thesis. 3 credits.
  
  • MGMT 6699 - Thesis II


    A continuation of Thesis I. 3 credits.
  
  • NPFT 6100 - Strategic Project Management for the Non-Profit Manager


    This course introduces time management and strategic project and organizational planning to the non-profit manager. Students will plan, deliver, and execute a two-year strategic plan to help the non-profit organization grow into an innovative social enterprise. 3 credits.
  
  • NPFT 6200 - Financial Analysis and Fundamentals for the Non-Profit Enterprise


    This course seeks to improve the non-profit manager's basic understanding of organizational efficiency. Students will learn how to conduct expense control, cash flow analysis, financial analysis, and fundamental cost structures. They will be able to make better decisions in today's environment of limited resources for the non-profit. 3 credits.
  
  • NPFT 6300 - Non-Profit Sustainability and Growth: Creating a Social Enterprise


    This course identifies key revenue sources for non-profit firms and potential opportunities for funding improvements and revenue enhancements. Mission-based revenue enhancement, social enterprise creation, cutting edge development, and marketing tools and tactics are explored. Examples of topics include grant development, sourcing and writing, prospect research, planned giving analysis, braided funding, and collaboration. 3 credits.
  
  • NPFT 6400 - Non-Profit Leadership, Growth and Social Innovation


    In this culminating course, personal leadership training and innovation are directly integrated into the strategic planning, financial analysis, and growth strategies for the non-profit firm. Modern leadership tools, such as strength-based critical feedback, employee assessment and monitoring, coaching, and active listening are developed. Finally, larger scale partnerships and alliances, board development and governance, and strategic communication are integrated into the final project. 3 credits.

Marketing

  
  • MKTG 6609 - Marketing


    All intensive study of modern marketing fundamentals in a diverse, global economy; study of the decision-making problems encountered by marketing managers, using lectures and case studies. 3 credits.
  
  • MKTG 6610 - Marketing Analysis and Customer Value


    This course integrates marketing strategy with the enhancement of value in firms, products, services, and industry. The course focuses on competitive and customer metrics and analysis, development of marketing strategy, and implementation of strategic marketing plans in business organizations. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities and serves as a vehicle for the application and integration of the concepts, analytical tools, and problem-solving approaches to developing marketing strategy. 3 credits.
  
  • MKTG 6616 - Buyer Behavior


    Prerequisite: MKTG 6610 . An examination of the principal comprehensive household and organizational buyer behavior models and the behavioral science theories on which such applied methods are based. Analysis of the buyer at the individual level, at the social level, and at the organizational level. 3 credits.
  
  • MKTG 6627 - Database Marketing


    Prerequisites: MKTG 6610  , BANL 6100 . An examination of methods useful for analyzing customer databases and developing data-driven marketing startaegies.  The exploration of insights from statistical analysis of customer life cycles, customer lifetime value, response experimentation, and predictive modeling.  This course includes customer data analysis leading to performance metrics, marketing accountability, and dashboards.

      3 credits.

  
  • MKTG 6629 - Social Media Marketing


    Prerequisite: MKTG 6610 . Key to a cutting edge marketing strategy today for all organizations is a relevant and meaningful social connection with customers and potential customers. Social media has become a cutting edge organizational tool to create, foster, and develop relationships with consumers, customers, clients, partners, funders, boards, volunteers - even competitors. We will focus on constituents' social interactions, social media platforms, how to build social media strategies and market through those platforms, and finally, how to monitor and measure their effectiveness. 3 credits.
  
  • MKTG 6631 - Digital Marketing Strategy


    Prerequisite: MKTG 6610 .  This course will equip students with strategic abilities to help organizations adapt to the rapidly evolving digital markets of the future. It will cover a range of situations as brick and mortar businesses go partly or entirely digital and new business models emerge (such as Airbnb and Uber) that disrupt traditional business models. Using case studies and readings, students will learn the latest and upcoming changes in digital marketing strategy and practice. In addition, students will engage in an experiential learning project (e.g. search engine marketing) with a real business to appreciate the link between strategy and execution.  3 credits.
  
  • MKTG 6632 - Nonprofit and Services Marketing


    Prerequisite: MKTG 6610 . An examination of the service product in for-profit and not-for-profit organizations. Unique tools for analysis of service quality and the service encounter, including the roles of the customer and the service provider in service production, service expectations and scripts, and positioning. Communication and management strategies for service expectations, demand management, and organizational flexibility. 3 credits.
  
  • MKTG 6638 - Competitive Marketing Strategy


    Prerequisites: MKTG 6610  plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation. 3 credits.
  
  • MKTG 6639 - Marketing Research and Information Systems


    Prerequisites: MKTG 6610 BANL 6100 . A managerial approach to marketing information flow, including recognition of information needs and an overview of marketing research as part of an information system. Special attention to evaluation of research design and measurement methods, effective utilization of research output, and problems encountered in establishing a marketing information system. 3 credits.
  
  • MKTG 6641 - Marketing Management


    Prerequisite: MKTG 6610 . A case-based review of the basic decision-making problems in marketing management, with an emphasis on information gathering and strategy. Topics include both U.S. and international problems in product, promotion, distribution channels, sales management, and pricing. Cases will consider both physical products and services in the consumer and business-to-business environments. 3 credits.
  
  • MKTG 6643 - Product Management


    Prerequisites: MKTG 6610 . The search for new product ideas and their evaluation; the organizational structure necessary for the development and introduction of new products and the management of a product line; the commerical aspects of product design, packaging, labeling, and branding; considerations involved in making product deletion decisions; and the social and economic effects of managing product innovation. 3 credits.
  
  • MKTG 6645 - Distribution Strategy


    Prerequisites: MKTG 6610 . Analysis of channel strategies, theory and economic justification of distribution channels, direct and indirect methods of control, behavioral states of channel members, costing the channel, and management of changes in distribution. 3 credits.
  
  • MKTG 6651 - International Marketing


    Prerequisite: MKTG 6610 . The application of marketing principles and techniques in a global environment. A managerial approach to international marketing as it pertains to product policies, market channels, pricing, and advertising in a foreign market. Emphasis on marketing in different cultural settings. 3 credits.
  
  • MKTG 6670 - Selected Topics


    A study of selected issues of particular interest to students and instructor. May be taken more than once. 3 credits.
  
  • MKTG 6690 - Research Project


    Prerequisite: 15 graduate hours or consent of the instructor. Independent study under the supervision of an advisor. 3 credits.
  
  • MKTG 6693 - Internship


    Prerequisites: six credits of MKTG concentration courses and consent of the internship coordinator. A program of field experience in selected organizations in marketing and public relations. 1 - 3 credits.
  
  • MKTG 6695 - Independent Study I


    A planned program of individual study under the supervision of a member of the faculty. 3 credits.
  
  • MKTG 6696 - Independent Study II


    A continuation of Independent Study I. 3 credits.
  
  • MKTG 6698 - Thesis I


    Prerequisite: completion of 15 credits of graduate work. Periodic meetings and discussions of the individual student's progress in the preparation of a thesis 3 credits.
  
  • MKTG 6699 - Thesis II


    A continuation of Thesis I. 3 credits.

National Security and Public Safety

  
  • NSPS 6601 - National Security Programs: Architecture and Mission


    An inquiry into the nature and scope of the U.S. national security programs' architecture. Areas covered include the current architecture, legal, and regulatory basis, integrating national security programs into the agency's missions, developing security policies and strategies, and the oversight of the NSPs. 3 credits.
  
  • NSPS 6602 - NSP Personnel Security Programs


    A study of the personnel security programs. Specific analysis of behavioral issues and their impact on loyalty and trustworthiness determinations. Students will study government clearance processes. 3 credits.
  
  • NSPS 6603 - National Security Charter, Legal Issues, and Executive Orders


    An analysis of the legal framework, charter, and executive orders that guide the creation and operations of the U.S. intelligence community. 3 credits.
 

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