2018-2019 Graduate Catalog 
    
    Nov 29, 2022  
2018-2019 Graduate Catalog [ARCHIVED CATALOG]

SMGT 6611 - Sport Industry Marketing, Promotion and Public Relations


A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry.  Marketing sport as a product and marketing of non-sport products using sport as a promotional tool are examined.  3 credits.