2019-2020 Undergraduate Catalog 
    
    May 17, 2025  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4402 - Marketing Services

Prerequisite: MKTG 2200 . The marketing of services, including services-based market planning, marketing mix, core marketing strategies and trends, and the essential differences between product-and services-based marketing. 3 credits.


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