2019-2020 Undergraduate Catalog 
    
    May 18, 2025  
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2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

MKTG 4515 - Marketing Management

Prerequisites: MKTG 2200 , junior standing. The analysis, planning, and control of the marketing effort within the firm. Emphasis on case analysis. A marketing capstone course. 3 credits.


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