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May 08, 2024
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2021-2022 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 6638 - Competitive Marketing Strategy
Prerequisites: MKTG 6610 plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation. 3 credits.
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