|
|
|
Apr 25, 2024
|
|
2021-2022 Graduate Catalog [ARCHIVED CATALOG]
|
MKTG 6651 - International Marketing
Prerequisite: MKTG 6610 . The application of marketing principles and techniques in a global environment. A managerial approach to international marketing as it pertains to product policies, market channels, pricing, and advertising in a foreign market. Emphasis on marketing in different cultural settings. 3 credits.
|
|
|