2021-2022 Graduate Catalog 
    Feb 21, 2024  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6640 - Marketing Analytics

Prerequisites: BANL 6100 MKTG 6610 . This course prepares students for a career in marketing analytics.  This involves analyzing data using a set of statistical tools to facilitate informed decision making.  Topics include methods used in online marketing, grocery stores, and financial markets.  The course also explores customer big-data techniques and their theoretical foundations to help students acquire practical skills through hands-on experiences.  Students are provided with the tools and the confidence necessary to analyze real-world questions and present their findings. 3 credits.