2021-2022 Graduate Catalog 
    
    May 22, 2022  
2021-2022 Graduate Catalog

ESPT 6130 - Marketing to the Esports Consumer


In this course, students will learn how to most effectively market to esports consumers by identifying the esports consumer and learning what motivates their purchasing behavior. Marketing principles will be combined with analysis of consumer behavior, social influences, and demographics in order to provide students with an insight into what appeals to this fandom. 3 credits.