2021-2022 Graduate Catalog 
    May 28, 2023  
2021-2022 Graduate Catalog [ARCHIVED CATALOG]

ESPT 6130 - Marketing to the Esports Consumer

In this course, students will learn how to most effectively market to esports consumers by identifying the esports consumer and learning what motivates their purchasing behavior. Marketing principles will be combined with analysis of consumer behavior, social influences, and demographics in order to provide students with an insight into what appeals to this fandom. 3 credits.