|
|
|
Apr 16, 2026
|
|
2022-2023 Undergraduate Catalog [ARCHIVED CATALOG]
|
MKTG 4427 - Customer Database Marketing
Prerequisites: MKTG 2200 , QANL 2216 . Students will examine methods useful for analyzing customer databases and develop data-driven marketing strategies. They will also explore insights from statistical analysis of customer life cycles, customer lifetime value, response experimentation, and predictive modeling. 3 credits.
|
|
|