2022-2023 Graduate Catalog 
    
    Jul 19, 2025  
2022-2023 Graduate Catalog [ARCHIVED CATALOG]

EGRM 6615 - Applied Marketing for Engineers and Operations Managers


Prerequisite: graduate standing. An intensive study of modern marketing fundamentals in a diverse, global economy; a study of the decision-making problems encountered by marketing managers, using lectures and case studies. 2 credits.