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Oct 31, 2024
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 6639 - Marketing Research and Information Systems Prerequisites: MKTG 6610 , BANL 6100 . A managerial approach to marketing information flow, including recognition of information needs and an overview of marketing research as part of an information system. Special attention to evaluation of research design and measurement methods, effective utilization of research output, and problems encountered in establishing a marketing information system. 3 credits.
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