SMGT 6626 - Strategic Event Management

This course will review and examine the principles and practices associated with managing events and the nature of the broader event management industry ranging from sport events to major concerts. This course will help students develop the skills necessary to manage virtually any aspect of an event, including logistics, contingency planning, ticketing/admissions, access control, financing, sponsorship, seating designs/controls, sponsor and supplier agreements, risk management, marketing, managing event personnel, and working with local/government agencies. 3 credits.