SMGT 6625 - Sport Business Analytics

Business analytics refer to the use of data, statistical, and quantitative analysis to derive decisions and actions, and is applied in many business functions including but not limited to operations, marketing, finance, and strategic management. This course is designed to provide insights into sport business analytics. Students are introduced to the skills, technologies, analyses, and practices essential to understand and evaluate business performance in sport industry, convert data into actionable information, and assist managerial decision making. 3 credits.