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Sep 14, 2024
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 6640 - Marketing Analytics Prerequisites: BANL 6100 , MKTG 6610 . This course prepares students for a career in marketing analytics. This involves analyzing data using a set of statistical tools to facilitate informed decision making. Topics include methods used in online marketing, grocery stores, and financial markets. The course also explores customer big-data techniques and their theoretical foundations to help students acquire practical skills through hands-on experiences. Students are provided with the tools and the confidence necessary to analyze real-world questions and present their findings. 3 credits.
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