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Jul 31, 2025
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2023-2024 Graduate Catalog [ARCHIVED CATALOG]
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MKTG 6650 - Global Brand Strategy This course explores the foundations, scope, and challenges of global brand marketing, as well as the cultural environments of global markets. The course equips students with skills to address current and developing challenges in global branding by studying real-world examples. Students evaluate the role of brand in the development of brand value, brand equity, and image as a way to optimize marketing and business strategies. 3 credits.
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