BANL 7810 - Generative AI Applications in Business

This course introduces students to generative artificial intelligence (GenAI) and its applications in managerial decision making. Students learn how GenAI tools such as large language models (LLMs), image generators, and autonomous agents can support strategic, operational, marketing, financial, and human resource decisions. The course emphasizes problem formulation, prompt engineering, evaluation of AI outputs, ethical considerations, and value creation using actual business cases. Cross-listed with BANL 6810. 3 credits.