2013-2015 Graduate Catalog 
    Dec 09, 2021  
2013-2015 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6616 - Buyer Behavior

Prerequisite: MKTG 6609 . An examination of the principal comprehensive household and organizational buyer behavior models and the behavioral science theories on which such applied methods are based. Analysis of the buyer at the individual level, at the social level, and at the organizational level.
3 credit hours.