2013-2015 Graduate Catalog 
    
    Dec 06, 2021  
2013-2015 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6638 - Competitive Marketing Strategy


Prerequisites: MKTG 6609  plus three additional graduate credits in marketing. Focuses on product, price distribution, and promotion strategies that will give a company a competitive advantage. Also, corporate self-appraisal, market segmentation, and competitor evaluation.
3 credit hours.