2013-2015 Graduate Catalog 
    
    Mar 28, 2024  
2013-2015 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6639 - Marketing Research and Information Systems


Prerequisites: MKTG 6609  and QANL 6604 . A managerial approach to marketing information flow, including recognition of information needs and an overview of marketing research as part of an information system. Special attention to evaluation of research design and measurement methods, effective utilization of research output, and problems encountered in establishing a marketing information system.
3 credit hours.