MKTG 6643 - Product Management

Prerequisites: MGMT 6637 and MKTG 6609. The search for new product ideas and their evaluation; the organizational structure necessary for the development and introduction of new products and the management of a product line; the commerical aspects of product design, packaging, labeling, and branding; considerations involved in making product deletion decisions; and the social and economic effects of managing product innovation.
3 credit hours.