2013-2015 Graduate Catalog 
    Dec 09, 2021  
2013-2015 Graduate Catalog [ARCHIVED CATALOG]

MKTG 6645 - Distribution Strategy

Prerequisites: MGMT 6637  and MKTG 6609 . Analysis of channel strategies, theory and economic justification of distribution channels, direct and indirect methods of control, behavioral states of channel members, costing the channel, and management of changes in distribution.
3 credit hours.