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Mar 13, 2025
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2013-2015 Graduate Catalog [ARCHIVED CATALOG]
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SMGT 6611 - Sport Industry Marketing, Promotion, and Public Relations
Prerequisite: MKTG 6609 or permission of instructor. A study of marketing, promotion, and public relations strategies utilized in various aspects of the sport industry. Marketing sport as a product and marketing of non-sport products using sport as a promotional tool are examined.
3 credit hours.
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