MKTG 6627 - Database Marketing
Prerequisites: MKTG 6609 or equivalent, QANL 6604 or equivalent.
An examination of methods useful for analyzing customer databases and developing data-driven marketing startaegies. The exploration of insights from statistical analysis of customer life cycles, customer lifetime value, response experimentation, and predictive modeling. This course includes customer data analysis leading to performance metrics, marketing accountability, and dashboards.
3 credit hours.