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Apr 19, 2024
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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]
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COMM 3300 - Persuasion in Communication Prerequisite: COMM 1100 . Examination of the use and misuse of persuasive communication in society. The effects and ethical dilemmas of compliance-gaining strategies in interpersonal, public, and mass communication contexts. Analysis of classical persuasion theories and contemporary theories of attitude change. Students develop, present, and analyze persuasive messages. 3 credits
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