2015-2016 Undergraduate Catalog 
    
    Mar 29, 2024  
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3306 - Public Relations Principles and Practices


Introduces students to the roles public relations plays in today's business, social, political, and cultural environment. Assists students in understanding basic public relations concepts such as "publics", target audiences, media relations, crisis communication, and organizational communication. 3 credits