2015-2016 Undergraduate Catalog 
    
    Mar 28, 2024  
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

COMM 3301 - Communication Theory and Research


Prerequisite: junior status. Acquaints students with the nature of communication inquiry. Theories of communication effects are surveyed. Research methodologies relevant to advertising, journalism, broadcast media, public relations, and organizational communication settings are examined. 3 credits