MKTG 6641 - Marketing Management

Prerequisites: MGMT 6637 and MKTG 6609. A case-based review of the basic decision-making problems in marketing management, with an emphasis on information gathering and strategy. Topics include both U.S. and international problems in product, promotion, distribution channels, sales management, and pricing. Cases will consider both physical products and services in the consumer and business-to-business environments.
3 credit hours.