2021-2022 Undergraduate Catalog 
    
    Jan 20, 2022  
2021-2022 Undergraduate Catalog

Marketing


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Coordinator: Ronald Kuntze, Ph.D., Arizona State University

Professors:  George T. Haley, Ph.D., University of Texas at Austin; Ronald Kuntze, Ph.D., Arizona State University; Subroto Roy, Ph.D., University of Western Sydney; Cheng Lu Wang, Ph.D., Oklahoma State University

 

Marketing is critical for organic growth of a business or organization, and its central role is in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In today’s world that means understanding the needs of consumers and providing them with innovative products and services. It means communicating with them creatively and strategically through branding and using modern technological tools like social media and data analytics.

Our faculty at the University of New Haven specialize in a broad array of modern marketing areas and techniques including: social media marketing, marketing analytics and Big Data analysis, Google adwords/analytics, internet promotion and distribution, consumer analysis and research, advertising & branding, international marketing, and sales marketing/management.

The Marketing program at the University of New Haven offers both a B.S. in Marketing and a B.S. in International Business and Marketing.  The B.S. in Marketing is available with an optional Marketing Analytics concentration.  The department also offers minors in Marketing Analytics (for non-concentration students), Professional Sales, and Marketing (for non-majors).

  • B.S. in Marketing & International Business: relies on our expert faculty with on the ground current experience in high growth regions of the world including Asia Pacific, China and India. Class experiential projects and internships draw upon global experiences of domestic and international students. Students learn to become global marketing leaders in a challenging digitally connected global environment.
  • Marketing Analytics Minor:  focuses on recent marketing theory and practice utilizing tools like Google Adwords and Social Media, encouraging students to engage through high impact real organization class projects and internships.  Students build expertise in accessing and interpreting data (whether big, small or based on artificial intelligence) against the changing landscape of a digital and global marketplace. Students are prepared to be well rounded marketing leaders who thrive on being able to integrate both qualitative and quantitative marketing information.
  • Professional Sales Minor: Classes introduce key concepts and skills of professional selling and negotiation, including customer analysis, communication skills, effective conversation openings and closings, and long-term relationship building.  Selling skills and concepts are developed through the extensive use of sales exercises, role-plays, and presentations. Professional Selling and Sales Management continue to be some of the top earning graduates in the marketplace.  Our Professional Sales program is nationally recognized for its quality.

The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, consult your academic advisor and the College of Business Internship and Co-Op Coordinator, Charles “Pete” Peterson, at 203-479-4551. 

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