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Advisor: Cheng (Charlie) Lu Wang, Ph.D.
The certificate in marketing enables the student to acquire a deeper understanding of marketing phenomena and to develop analytic skills. Special emphasis is given to the development of content knowledge and skills necessary for operating managers of the marketing function. It is suggested that MKTG 6641 - Marketing Management and MKTG 6639 - Marketing Research and Information Systems , if taken, be preceded by other courses in the program. Note that MKTG 6609 and MGMT 6637 are prerequisites for the certificate. Also note that QANL 6604 is a prerequisite for QANL 6675 .