The International Business - Marketing degree is designed to provide in-depth expertise in the discipline of marketing while it concurrently provides students with a broader, global business perspective. Such perspective is essential to operating in today’s increasing complex multi-national business context. The program ensures students have a proficiency in a second language, enhanced socio-cultural awareness and a robust study abroad experience. Today’s business climate is marked by fluid and interconnected financial markets, widely available technological advancements that increase global connectivity, increased international trade, and the emergence of vibrant growing economies in what were formerly considered third world countries. Increased globalization has necessitated that managers have a broad, holistic perspective that incorporates the diverse components of an international business degree. Such a degree will become increasingly valuable as the trends associated with 21st century commerce progress.
Students earning a B.S. degree in international business - marketing are required to complete 121 credits, including the university core curriculum (40 credits) and the business program core (30 credits). Further clarification and additional requirements are outlined below:
University Core Curriculum: 40 credits
Majors that comply with the College of Business (CoB) core will complete the 40-credit University Core Curriculum with the following restrictions:
Core Competency 3 - Mathematical and Quantitative Literacy
Competency 3.1: MATH 1108 - College Mathematics (or equivalent or higher)