2019-2020 Undergraduate Catalog 
    Dec 03, 2022  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing, B.S.

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Marketing is the study of the processes for developing and distributing goods and services attractive to selected customer groups. These markets may include both consumer and organizational (industrial, governmental, or non-profit) groups. An understanding of customers results from studies of psychological and sociological perspectives and from the use of research tools. Based on this understanding, competitive strategies and distribution channels can be devised to reach the desired customers more effectively. The emergence of e-commerce has substantially modified some of the existing strategies for understanding the customer and for managing channels of distribution.

The department encourages internships, which enable students to combine their education with practical, paid work experience in their career field. For additional details, students should consult their academic advisor and the Office of Internships and Employer Relations at 203.932.7491.

Students earning a B.S. degree in marketing are required to complete 121 credits, including the university core curriculum (40 credits), the business program core (30 credits), non-Business elective requirements, and QANL 2216. The following are in addition to the aforementioned curricular requirements:

From the University Core Curriculum:

Majors that comply with the College of Business (CoB) core will complete the following courses as part of the 41-credit University Core Curriculum:

Core Competency 3 - Mathematical and Quantitative Literacy

  • Competency 3.1:  MATH 1108  - College Mathematics (or equivalent or higher)
  • Competency 3.2:  BANL 1100  - Introduction to Business Analytics

Core Competency 5 - Critical Thinking and Problem Solving

  • Competency 5.1: BUSA 1000  - Introduction to Business and Entrepreneurship
  • Competency 5.2: ECON 1134  - Introduction to Microeconomics

Core Competency 7 - The Individual and Society

  • Competency 7.2:  ECON 1133  - Introduction to Macroeconomics


Majors that comply with the College of Business (CoB) core are not restricted in the way that the Writing Across the Curriculum requirement is satisfied.

Free Electives: 32 credits

  • 32 credits are chosen in consultation with the adviser.

These credits can provide advanced material, either in the major or in course work, which reflects emerging issues of importance.  Students should consult with their academic adviser for course selection.

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